Website Design Tips to Boost Client Conversion in 2022
Posted On :November 8, 2019
/Categorized In : Digital Marketing trends 2019 / Web Design / Web Design Trends / Web Designing / Web Development Services / Website Designing Company in Delhi / website lead generation
/Written By : FSC
You might have heard “First Impression is the Last Impression”. That’s true especially when it comes to grabbing someone’s attention. Having a great design can boost your conversion rate. In fact, 94% of first impressions are design-driven while 75% of users judge a company’s credibility based on their website’s design. boost client conversion
Personally, I would recommend you to outsource website design to a website designing company in India as they already have expertise in designing the best possible website, but if you’re designing it on your own, here are some of the best practices you must follow to boost client conversion.
1. Create a Mobile-friendly Website
With the increase in the total number of smartphone users, creating a mobile-friendly website has become more important than ever. Without a mobile-friendly website, you are likely to lose 47% of your website’s traffic. Moreover, Google ranks mobile-friendly websites higher than non-mobile friendly websites.
2. Reduce the number of choices you offer your visitors
The higher the number of choices you offer, the higher the decision time. And, it is more likely to confuse people rather than tempting them to take action. Therefore, instead of presenting 15-20 products on the homepage, suggest just 4-5 best selling products.
3. Use Clear Call-to-Action Buttons
The best way to boost client conversion is by using a clear call-to-action button. The position and color of the call-to-action button play an important role in boosting the conversion rate. Make sure the color is highlighting and place it at least twice on a web page to make sure that your visitors don’t miss it.
4. Optimize Page Load Speed
Your page loading speed plays an important role in boosting conversion rates. A one-second delay in loading can reduce your conversion rate by 7%. The best way to increase your page load speed is by optimizing your images and removing unwanted codes.
5. Keep it Simple
A simpler design allows people to find what they’re looking for quickly. In fact, 76% of consumers prefer simple website instead of a complex design. Make sure your website is easy to navigate and allow users to search what they’re looking for on your website.
Conclusion
Designing a website is becoming tough day-by-day especially because user’s demands and expectations keep changing with time. Change in search engine algorithms is making it even more difficult to design a website that ranks on top of SERPs.
FSC Pvt. Ltd. is one of the leading website designing Services in Delhi who can take care of all your website development and digital marketing needs so you can focus on business-critical processes to increase your revenue.
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