Tag: PPC Advertising

Google AdWords is perhaps the most common (read effective) paid search program on this planet and goes hand in hand with your online marketing campaigns.
So what exactly is Google AdWords advertising and how does AdWords work? Is Google AdWords marketing different from other paid search platforms? These are some of the questions we’ll be tackling today.

PPC or Pay per Click campaign is a way of internet marketing that helps in generating clicks towards our website which brings in traffic to the web portal by the usage of appropriate keywords related to the products or the services on the web page.

Digital marketing is all about great visibility, catching the eye of the prospective consumer and getting good traffic on your webpage. The means the methods may vary but the goal is always the same. Two such popular advertising methods to connect with the audience and help showcase your product are Google AdWords and Google AdWords express.

Human beings spend almost 50 percent of their day’s time online, visiting websites, emails, social media etc. With that, we are likely to see ads (image/text/video). Online advertisements mean to drive profits through ad posting, in websites or social media. There are the two important ways, which advertisers could use to drive traffic/visibility to their … Continue reading “Cost Per Click (CPC) Vs Cost Per Impression (CPI) – What Is Your Take?”