Mobile Apps are not just for entertainment or to serve a particular usefulness. Creating apps is a serious profession. Whether for fun or business, mobile applications have to generate income for the designer. Else, where is the motivation to go on?

Human beings spend almost 50 percent of their day’s time online, visiting websites, emails, social media etc. With that, we are likely to see ads (image/text/video). Online advertisements mean to drive profits through ad posting, in websites or social media. There are the two important ways, which advertisers could use to drive traffic/visibility to their … Continue reading “Cost Per Click (CPC) Vs Cost Per Impression (CPI) – What Is Your Take?”

A microsite is best described as a single or small collection of web pages that work as a separate entity from a brand’s full website.

SEO better known as Search Engine Optimization is a digital marketing strategy containing formulae and mantras. It’s used for Internet Marketing, a digital necessity. Only the most enlightened in the Internet industry understood SEO’s relevance in its early phases. With the onset of social media, marketing has grown to a whole new level. Some consider … Continue reading “How SEO Evolved Over The Years?”