With each passing day, online marketing is getting more and more important. Only having a mere website will do no wonders. Until and unless proper marketing techniques are employed, the business won’t yield results. This is where Search Engine Optimization (SEO) comes into action. It is a sure shot way of increasing traffic to your web-page/blog using specific keywords related to your business. Having an in-house SEO team is an extravagance which everybody cannot afford.

The past few years we have witnessed a rise in the number of mobile users quite drastically. Instead of PC’s people these days make us of their Smartphone and tab to browse any website. This lead to business owners focusing more on making websites that are optimized for all kinds of screens and devices.

Digital marketing is all about great visibility, catching the eye of the prospective consumer and getting good traffic on your webpage. The means the methods may vary but the goal is always the same. Two such popular advertising methods to connect with the audience and help showcase your product are Google AdWords and Google AdWords express.

The Google search box is a powerful tool at the disposal of website owner and digital marketing experts. The search box appears in the results when you search for anything on Google, it allows users to search files, URLs, and contacts on their computer, as well as performing actions on the results.