A simple Google search would give you access to truckload of website providers who would build you a website without a dime in exchange. All this started with GeoSites way back in 1994. And since then, countless free websites providers have come and gone. The cost involved while making a website might be a deterring factor and people therefore opt for the cheapest way out. The idea of a free website might seem tempting but it is only a valid choice if you’re 15 and working on a temporary school project.

In the last 5 years, digital marketing has seen a colossal boom. Digitization is getting more and more popular and digital marketing skills are in serious demand. Studies by Digital Marketing Association state that digital marketing industry is worth $62billion. Also, advertising via mobile phones saw a whopping 180% increase just in the previous year. So, if you’re looking to break into the digital marketing industry, there could be no better time than this. All it takes is a spark of creativity and a knack for the internet.

With each passing day, online marketing is getting more and more important. Only having a mere website will do no wonders. Until and unless proper marketing techniques are employed, the business won’t yield results. This is where Search Engine Optimization (SEO) comes into action. It is a sure shot way of increasing traffic to your web-page/blog using specific keywords related to your business. Having an in-house SEO team is an extravagance which everybody cannot afford.

The past few years we have witnessed a rise in the number of mobile users quite drastically. Instead of PC’s people these days make us of their Smartphone and tab to browse any website. This lead to business owners focusing more on making websites that are optimized for all kinds of screens and devices.