Online Reputation Management (ORM) refers to controlling and influencing an individual’s or organization’s reputation. It’s the process of controlling what shows up on Google when someone searches for you or your organization’s name. With the growth of social media and internet, brands throughout the world have made ORM an integral part of their core marketing strategy.

Back in December, previous year, Instagram released a feature which allowed its users to save what they found appealing enough. To save the pictures posted by other users, one only needed to tap at the ‘bookmark’ sign present at every Instagram post. It’s not that I particularly like that feature; the only time a saved a picture was by accident.

Some companies hire the services of digital marketing agencies because they do not have the equipment or knowledge to manage and develop the content of their social networks. With the passage of time and the advancement of the strategies that the agencies develop for the companies, some believe they have learned the “know how” and decide to dispense with the services of the experts.

Actualizing a venture is an exhilarating experience. Adding to the trouble are the expeditious marketing solutions that are not only vital for your startup but also require massive funding. Frankly speaking, most of these bootstrapped startups operate on a miniscule budget and it’s not possible for them to shell out hefty sums to invest into digital marketing.