I’ll be paraphrasing Steve Jobs here, ‘design is not just what it feels and looks like, but how it works’. With technology advancing and users getting savvier, there are now many factors affecting the usability of a website. The service that users demand today is wildly different from what it used to be a few years ago and thus there is a dire need for web designers to present the end users with usable, smooth and updated designs.

Customers are more discerning today, more than ever before. A customer turning up to a website expects to find not only the desired services but also wants a better understanding of the business he’s probably going to deal with. And therefore, an interactive and insightful interface is mandatory in today’s scenario.

There’s no denying the fact that good websites are designed both for search engines and visitors. Since we all know how limiting an artist’s potential isn’t the best way to go about it, most of us would choose to not hamper our web designer’s’ workflow; completely oblivious to the fact that it might be hurting our SEO.

A storefront to your business, a website is an online portal into your world of services which people browsing the internet can easily access. In the modern times, a website generally functions as the point of the first contact between the customer and the seller. And that makes it all the more important to invest in an impressive, illustrious online portal.