The best way to reach out to current and potential customers is via social media. From E-Commerce sites to large business enterprises, the world of commerce uses social platforms in a big way to increase website traffic. Facebook, Twitter and Instagram pages are commonly used to promote products and services online. But do your efforts yield the desired outcome?

Google AdWords is perhaps the most common (read effective) paid search program on this planet and goes hand in hand with your online marketing campaigns.
So what exactly is Google AdWords advertising and how does AdWords work? Is Google AdWords marketing different from other paid search platforms? These are some of the questions we’ll be tackling today.

A brief look at your website and you get a melancholic feeling – a feeling that your website is slowly but surely sinking. Is your website just not delivering the results you were promised by your website development company? Well, don’t be surprised that it’s happening to you and your prized website.

Even a minute increment in your digital reputation (as low as say, 10%) can increase your revenue by as much as 19%. No, I’m not the one claiming it. I’ve never been a fan of cooking up facts. This is according to a study by University of California Berkeley.