Googles New Gallery Search Ads – Everything You Need To Know
Posted On :June 14, 2019
/Categorized In : Gallery Ads / PPC Company India
/Written By : FSC
Google has always had good thoughts for businesses. This time round, they have come up with brand new google gallery ads. Digital marketing is becoming easier and easier. In the past few months, Google has been testing gallery ads and they released it out ready for public consumption. The SVP of Google Ads and Commerce, Prabhakar Raghavan is very positive about this new feature.
“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer,” he said. Since this is a new feature, only a few months old, many people don’t know what they are, how you can exploit them and so many sorts of related questions. Let’s take a look at google gallery ads, shall we?
What are gallery ads?
Gallery ads is a vast collection of images and swappable carousel comprising of different products and brands of a given company. Setting up your gallery ad is very simple. You just need to upload five to eight images and products descriptions. In the descriptions, it’s wise to accommodate up to three subheadings. The unique thing about this new gallery ads is that they put into one section the whole auto ad unit.
They usually show at the top part of google page once Google search results appear. Since it’s a collection of different images, one can also select one and expand it for easy visibility. It is also possible for you to swipe to the next image. At the end of each gallery, there is always an urge or something like a link to direct you to the advertiser’s website. This is one of the most effective search engine advertising technique.
Do I pay for gallery ads?
Yes. If you are advertising something using google gallery ads, you get charged in either a cost-per-click way or after a user swipes through three images in your gallery. The cost-per-click basis is when a user clicks on a headline or link present in the gallery ad, and he/she is directed to your website.
Benefits of having a gallery ads
Images are known to be good at compelling attention. With the use of attractive images in your gallery, you can be able to drive engagements with prospective clients. The headlines present in the gallery ad leads to your site and this will increase traffic to your site.
However, to make proper use of this new feature, you must have the proper guidance and techniques. That is why our company specializes in matters concerning digital marketing. Currently, we at FSC Pvt. Ltd. are the best PPC Company in India. We will offer full support and guidance in matters concerning PPC marketing and also google gallery ads.
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