Why Should You Choose PPC Over SEO?
When it comes to marketing your business/product/services online and improving the customer count, two digital marketing approaches – SEO and PPC Marketing play an important role. There are two digital marketing strategies that can help you to achieve brand exposure, engagement, reach and earn the maximum business online.
Most of the online business owners are aware about these two digital marketing strategies, but the real problem hits when they get confused between SEO and Pay Per Click advertising for their business growth.
Moreover, the stats also give mixed signals. Let’s check How SEO and PPC differ.
SEO: Get More Traffic Organically
- Once SEO starts giving results, you can maintain those results with some regular work. Initially, your results maintain drench, but after some time, due to your competitors’ SEO, your results start diluting. Hence, You need to maintain it as SEO results sustain for some time. Uncertainty, Google keeps updating the algorithms to better the search experience for users and limits the deceptive techniques. And due to some Search engine algorithm updates, you might notice serious drops down overnight. You need to optimize your website again according to the new update to restore your results.
- Cost-effectiveness: You don’t have to pay a single penny for ranking in the organic search results. Although you need resources to do your SEO, and that could be the only cost you spend. Moreover, the returns of SEO are considerably high, which justifies your SEO expenses and makes it cost-effective.
- Time Consuming: SEO gives reliable and durable results, but it takes time to deliver results. For a low or medium competition business, you atleast need 3-4 months to see some results. On the other hand, if your business has high competition, you might need over a year of SEO to rank on the first page and earn the better results.
- Hard to Track: Google Analytics gives you the flexibility to track the many important factors, but you can’t measure the exact results of every change you made. SEO has weaker tracking or scaling than the PPC.
Advantages of PPC Marketing: Push Your Reach
As SEO takes time, and if you want to see instant results , then that is the time when you need to start your PPC marketing, so you start seeing results. You don’t have to wait for 3 to 5 months to see results like in SEO, and if you want instant results and have a marketing budget, then PPC is your cup of tea.
1. Granular Tracking
Google Ads, Facebook Ads, Bing Ads, etc. offer granular tracking tools and features to measure your investment and results. You can target the set of specific audiences along with help of demographics and geographic filters. Moreover, you can track each and every click and a lot of other insights about your paid campaigns.
2. No Uncertainty
SEO has an impact by algorithm updates, but pay per click advertising is resistant to these updates. There might be some changes in PPC algorithm but minor, and you won’t lose your results due to any search engine algorithm update. So, there is no uncertainty with PPC Marketing .
When To Use Pay Per Click Advertising?
- Instant Results Are Required: If you don’t have time to wait for the SEO to deliver the results, you can go with Pay Per Click Advertising to give you instant results. Once campaign’s stated targeted audience starts seeing your ads, and you’ll get the responses. So, if you want conversion right now, begin on your PPC campaigns.
- Product Launch: If you want to launch a new product in the market that people don’t know, then how come they can search for the thing they don’t know. So, SEO can’t work here as there would be no search , and you need to go for social media or PPC ads. As you have to build product awareness, there could be no better option than social media channels and display Google ads to spread awareness. You can consider the PPC Google display or video ads, Pay Per Click Advertising, LinkedIn Ads, Twitter Ads, etc.
- Promotions or Limited Time Offer: If you want to run a limited-time deal or offer and want to promote it to get the exceptional sale or engagement. The PPC Marketing ads give you the freedom to run the ads for a limited time and controlled budget, which makes it perfect for your limited time offer promotion. You can use the Google ads to promote your offer in SERP and on partner websites with display ads. You can take advantage of a wide range of social media audiences by promoting your sale with social media ads.
Next time you create some product/services content or any other kind of content, promote it with Google Ads/PPC and take advantages of PPC or any other suitable social media channels to drive the additional instant traffic to your website.
You can also contact FSC Pvt. Ltd. the best digital marketing company in Delhi, they have a team of ppc expert that can help you to achieve your business goals.
Also Read:
- Best eCommerce SEO Company in Delhi
- Best Shopify Seo Strategies
- Enterprise SEO for Businesses
- Google Ads Performance Max Campaign
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