Category: Social Media Optimization

Back in December, previous year, Instagram released a feature which allowed its users to save what they found appealing enough. To save the pictures posted by other users, one only needed to tap at the ‘bookmark’ sign present at every Instagram post. It’s not that I particularly like that feature; the only time a saved a picture was by accident.

A company offers and the customer chooses. That’s how the two interact. These on-going interactions later bloom into relationships and are the basis of customer engagement. Simple on the surface, such interactions build up to customer engagement and are no longer just isolated company functions.

Social media has undoubtedly proven itself to be a powerful medium in connecting people from all over the world and no one rules the world of social media better than facebook. It has everyone hooked, line and sinker. Chances are you would skip your morning tea or coffee but never miss out on checking your facebook page.

Nowadays, social networking websites have become the biggest tool to interact with customers and build up healthy relationships with them.