Category: social Media Marketing

In the last 5 years, digital marketing has seen a colossal boom. Digitization is getting more and more popular and digital marketing skills are in serious demand. Studies by Digital Marketing Association state that digital marketing industry is worth $62billion. Also, advertising via mobile phones saw a whopping 180% increase just in the previous year. So, if you’re looking to break into the digital marketing industry, there could be no better time than this. All it takes is a spark of creativity and a knack for the internet.

The changing times require for a change in outlook. In a world where internet and digital media is ruling the roost, our esteemed Prime Minister who is hailed as a visionary has launched a plan known as ‘Digital India’. The campaign launched by Shri Narendra Modi on 2nd July 2015 ensures that all govt. services are made available to its citizens online.

Nowadays, social networking websites have become the biggest tool to interact with customers and build up healthy relationships with them.

“Today is a digital age as yesterday was an analogue one.”
The above sentence is absolutely true in the sense that everything today is governed digitally, be it information or communication. We are heavily dependent on technology.