Category: SMM

A company offers and the customer chooses. That’s how the two interact. These on-going interactions later bloom into relationships and are the basis of customer engagement. Simple on the surface, such interactions build up to customer engagement and are no longer just isolated company functions.

In the last 5 years, digital marketing has seen a colossal boom. Digitization is getting more and more popular and digital marketing skills are in serious demand. Studies by Digital Marketing Association state that digital marketing industry is worth $62billion. Also, advertising via mobile phones saw a whopping 180% increase just in the previous year. So, if you’re looking to break into the digital marketing industry, there could be no better time than this. All it takes is a spark of creativity and a knack for the internet.

The changing times require for a change in outlook. In a world where internet and digital media is ruling the roost, our esteemed Prime Minister who is hailed as a visionary has launched a plan known as ‘Digital India’. The campaign launched by Shri Narendra Modi on 2nd July 2015 ensures that all govt. services are made available to its citizens online.

Nowadays, social networking websites have become the biggest tool to interact with customers and build up healthy relationships with them.