Category: Search Engine Optimization

It all begins with an innovative business idea. Next, comes the domain name. Next thing in, is a fully functional website. Now, whatever follows wouldn’t come to you as smoothly as you’d want it to. Yup, you got it right, we’re talking about traffic.

Actualizing a venture is an exhilarating experience. Adding to the trouble are the expeditious marketing solutions that are not only vital for your startup but also require massive funding. Frankly speaking, most of these bootstrapped startups operate on a miniscule budget and it’s not possible for them to shell out hefty sums to invest into digital marketing.

A company offers and the customer chooses. That’s how the two interact. These on-going interactions later bloom into relationships and are the basis of customer engagement. Simple on the surface, such interactions build up to customer engagement and are no longer just isolated company functions.

In the last 5 years, digital marketing has seen a colossal boom. Digitization is getting more and more popular and digital marketing skills are in serious demand. Studies by Digital Marketing Association state that digital marketing industry is worth $62billion. Also, advertising via mobile phones saw a whopping 180% increase just in the previous year. So, if you’re looking to break into the digital marketing industry, there could be no better time than this. All it takes is a spark of creativity and a knack for the internet.