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Category: PPC ADS

What Is eCPM In Mobile Advertising?

How do you know whether the advertisements on your mobile app are generating the desired income? The eCPM formula seems to be the answer going by what designers, ad publishers and advertisers are saying.The full form of the term is Effective Cost per Mille

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How To Make Money With Mobile Apps/ Mobile Advertising

Mobile Apps are not just for entertainment or to serve a particular usefulness. Creating apps is a serious profession. Whether for fun or business, mobile applications have to generate income for the designer. Else, where is the motivation to go on?

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Cost Per Click (CPC) Vs Cost Per Impression (CPI) – What Is Your Take?

Human beings spend almost 50 percent of their day’s time online, visiting websites, emails, social media etc. With that, we are likely to see ads (image/text/video). Online advertisements mean to drive profits through ad posting, in websites or social media. There are the two important ways, which advertisers could use to drive traffic/visibility to their … Continue reading “Cost Per Click (CPC) Vs Cost Per Impression (CPI) – What Is Your Take?”

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The Difference Between Organic and Paid Search

  • Posted On :February 10, 2016

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  • Categorized In : /

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  • Written By : Shabana Gandhi

Generally, Google displays two types of search results. One is organic and the other one is paid. The organic results are displayed on the left hand side of the screen while the paid ones are displayed on the right hand side. There are also times when the paid results are shown above the first organic … Continue reading “The Difference Between Organic and Paid Search”

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