Category: Mobile Advertising

With the arrival of new technologies, the world has become smaller than it appears. Everyone has an opportunity to approach each other in any corner of this world with just a matter of second. Technology evolution has made this very easy by justifying that now the world is at your fingertips, and no one can … Continue reading “Mobile App Vs Mobile Web”

How do you know whether the advertisements on your mobile app are generating the desired income? The eCPM formula seems to be the answer going by what designers, ad publishers and advertisers are saying.The full form of the term is Effective Cost per Mille

Mobile Apps are not just for entertainment or to serve a particular usefulness. Creating apps is a serious profession. Whether for fun or business, mobile applications have to generate income for the designer. Else, where is the motivation to go on?

Human beings spend almost 50 percent of their day’s time online, visiting websites, emails, social media etc. With that, we are likely to see ads (image/text/video). Online advertisements mean to drive profits through ad posting, in websites or social media. There are the two important ways, which advertisers could use to drive traffic/visibility to their … Continue reading “Cost Per Click (CPC) Vs Cost Per Impression (CPI) – What Is Your Take?”